Who Owns What In The Beauty Industry?

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Why You Need To Know Who Owns Your Face Skincare & Makeup Brands

Two reasons:

1. Easier-To-Find Dupes

Here’s a little-known fact about beauty brands that they don’t want you to know.

Saving money is something that large organizations like doing. Their low-end products include the same active chemicals as their high-end products, which helps them to keep production costs down. Then they add diverse scents and textures to make them stand out from one another.

As a result, Lancome Eau Micellaire Douceur and L’Oréal Paris Skin Perfection 3in1 Purifying Micellar Solution are nearly identical dupes of one another. The brands have the same owner, the same active chemicals, but they have different elements that distinguish them in the eyes of the buyers.

True, some high-end products use more expensive ingredients and cutting-edge technologies than others, but this is not always the case. However, over time, these technologies do make their way into consumer products such as pharmaceuticals.

You only have to wait a few months for the novelty to wear off before you learn that L’Oreal has developed a similar rare extract for use in Lancome cosmetics…

The lesson learnt is that before you spend a lot of money on a luxury goods, compare the constituents of that product to those of its less expensive siblings.

2. More Conscious Choices

Knowing which beauty behemoth owns your favorite skincare and makeup businesses might also help you make more informed purchasing decisions.

Let’s assume you’re a fan of an independent company because they don’t conduct animal testing. If L’Oreal decides to purchase it tomorrow, there’s a good possibility you won’t want to continue to support it.

Alternatively, you may not choose to have your money go to firms that participate in questionable business practices. A number of reports have come to my attention of small independent beauty brands that divulged all of their manufacturing secrets to L’Oreal as part of the acquisition process, only to have the multinational break the agreement and duplicate their products, effectively driving the small competitor out of business.

Disgusting.

P.S. Have you ever wondered why I continue to advertise L’Oreal-owned brands on this website? My mission is to provide you with all of the information you need to make the best skincare decisions for you; it is not my role to make these decisions for you. Some folks simply enjoy the things and aren’t concerned with who created them. Don’t make snap judgments about them because they don’t meet your expectations.

Listed below is a breakdown of who owns what in the beauty industry:

P.S. Please keep in mind that this is not an exhaustive list. If you are aware of the owner of a skincare or makeup brand that is not listed here, please let me know in the comments and I will include it as soon as possible:

Which Beauty Brands Does Walgreens Boots Alliance Own?

  • Boots
  • Botanics
  • Liz Earle
  • No 7
  • Soap & Glory
  • Solution

Which Beauty Brands Does Avon Own?

  • Avon Color
  • Anew And Solutions
  • Mark

Which Beauty Brands Does Beiersdorf Own?

  • Eucerin
  • La Prairie
  • Nivea

Which Beauty Brands Does Coty Own?

  • Calvin Klein
  • Davidoff
  • Jill Sander
  • Lancaster
  • Opi
  • Philosophy
  • Rimmel London
  • Sally Hansen
  • Younique Cosmetics
  • Wella
  • Also owns lots of brands of perfume including Sarah Jessica Parker, Jennifer Lopez, Kylie Minogue, David and Victoria Beckham, Marc Jacobs and Chloe

Which Beauty Brands Does Estee Lauder Own?

  • Aerin
  • Aramis
  • Aveda
  • Bobbi Brown
  • Bumble and Bumble
  • By Kilian
  • Clinique
  • Darphin
  • Donna Karan
  • Estee Lauder
  • Eyes by Design
  • Flirt!
  • Frederic Malle
  • Glamglow
  • Good Skin Labs
  • Grassroots
  • Jo Malone
  • Kiton
  • La Mer
  • Lab Series
  • Lab Series Skincare for men
  • Le Labo
  • MAC
  • Michael Kors
  • Missoni
  • Mustang
  • Ojon
  • Origins
  • Osiao
  • Prescriptives
  • Rodin Olio Lusso
  • Smashbox Cosmetics
  • Tom Ford Beauty
  • Tommy Hilfiger
  • Too Faced
  • Tory Burch

Which Beauty Brands Does Johnson & Johnson Own?

  • Ambi skincare
  • Aveeno
  • Clean and Clear
  • Johnsons
  • Lubriderm
  • Neutrogena
  • Purpose
  • Piz Buin
  • RoC
  • Rogaine
  • Shower to shower
  • Vendome

Which Beauty Brands Does Kao Own?

  • Ban
  • Bioré
  • Curél
  • Guhl
  • Jergens
  • John Frieda
  • Kanebo
  • Molton Brown
vichy mineral 89 daily booster

Which Beauty Brands Does L’Oreal Own?

  • Biotherm
  • Cacharel
  • Carol’s Daughter
  • CeraVe
  • Clarisonic
  • Decleor
  • Diesel
  • Essie
  • Garnier
  • Giorgio Armani
  • Helena Rubinstein
  • Innéov
  • IT Cosmetics
  • Kérastase
  • Kiehl’s
  • L’Oréal Paris
  • L’Oréal Professionnel
  • La Roche-Posay
  • Lancôme
  • Matrix
  • Maybelline New York
  • Mizani
  • NYX
  • Pureology
  • Ralph Lauren
  • Redken
  • Roger & Gallet
  • Sanoflore
  • Softsheen-Carson
  • Shu Uemura
  • SkinCeuticals
  • Urban Decay
  • Vichy Laboratoires
  • Victor & Rolf
  • Yves Saint Laurent Beaute

Which Beauty Brands Does LVMH Own?

  • Acqua di Parma
  • Benefit
  • Dior
  • Fendi
  • Fresh
  • Givenchy
  • Guerlain
  • Kat Von D
  • Kenzo
  • La Brosse et Dupont
  • Make up for ever
  • Nude
  • Ole Henriksen
  • Perfumes Loewe
  • Sephora

Which Beauty Brands Does Manzanita Partners Own?

  • Byredo
  • Diptyque
  • Eve Lom
  • Kevyn Aucoin
  • Lipstick Queen
  • Malin and Goetz
  • SpaceNK
Who Owns What In The Beauty Industry?

Which Beauty Brands Does Procter & Gamble Own?

  • Aussie
  • Boss Black & Orange Fragrance + Skincare
  • Braun
  • Clairol
  • Covergirl
  • Gillette
  • Gucci Fragrances
  • Head and Shoulders
  • Herbal Essences
  • Infusium 23
  • Lacoste Fragrances
  • Max Factor
  • Noxzema
  • Olay
  • Pantene
  • Perfect 10
  • SK-II
  • Venus
  • Also owns lots of fragrances including Boss, Hugo and Valentino

Which Beauty Brands Does Revlon Own?

  • Almay
  • CND
  • Elizabeth Arden
  • Revlon
  • Sinful Colors
  • Ultima 2

Which Beauty Brands Does Shiseido Own?

  • Bare Minerals
  • Clé De Peau
  • Dolce & Gabbana
  • Elie Saab
  • Issey Miyake
  • JPG
  • Laura Mercier
  • Majolica Majorca
  • Narciso Rodriguez
  • Nars
  • ReVive
  • Serge Lutens
  • Shiseido

Which Beauty Brands Does Unilever Own?

  • Axe
  • Clear
  • Dermalogica
  • Dove
  • Kate Somerville
  • Lux
  • Murad
  • Pears
  • Ponds
  • Rexona
  • St Ives
  • Sunsilk
  • Tony & Guy
  • TRESemmé
  • Vaseline